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A.I (Automated Incentives) - Automated Casino Promotion Software
DataSpade's Automated Incentives will help you to perpetuate a steady growth in player loyalty, trip frequency, carded play, and revenues. We Do It Daily with our automated casino promotion software. It's a heavy hitter compared to your average loyalty marketing programs. Combine your player data with our user-defined offer packaging DAILY for a dynamic result that has been proven to outperform ADT and cumulative segmentation models.
Automated Incentives triggers offers to database players who've satisfied pre-set play requirements — automatically on a daily basis. By using a balance in conjunction with daily response, our Automated Incentives eliminates the need for a period average or total. With our daily opportunity scan and automated daily exports, It's the higher level of marketing power that your property needs to bounce back and stay in the green.
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Automated Incentives Benefits
A.I. (Automated Incentives) has a dynamic, user-defined accelerated earn rate & offer packaging. The offers can be supplemental & designed to correlate with your existing offer mix.
This balanced-driven bounce back software identifies opportunities and responds in real time. Increase carded play, visit frequency, loyalty and more spend per visit.
A.I. has the ability to issue multiple offers per trigger with automatic valid dates, daily profit tracking and issue one offer that is earned while each additional offer is tracked as a credit.
Track expiration and redemption. Adjust balances and offer(s) on the fly for each offer set to manage risk and guarantee a profit. (i.e), if a trip takes place in the middle of a pending offer (set), the system will intelligently determine its next response based off its last, while tracking the current offers available.
Receive advanced profit protection with mathematical de-layering using (NetTWin/NetActual/ADW and better of etc…) Customize your net calculations to include: FreePlay, Pts2FreePlay, Redemptions & Comps. Dovetailed reinvestment model can be enabled.
A.I. has bonus thresholds with look ahead. Low end bonus: replicates $5 for $10 or $10 for $20. Temporarily increase the reinvestment percentage to hit the minimum offer value and advance an offer (only if current play would not trigger an offer at the core percentage).
Our Automated Incentives software can automatically upload offers to your kiosk or player tracking system.
All offers are syndicated directly to the print house and/or kiosk system automatically on a daily basis.
Incentivize new and low frequency players without the risk of running a loss with the use of our Automated Incentives reinvestment model.
Automated Incentives Features
Features Multiple Offer Packaging, including additional Hotel/Food Entries & Gas Coupons. Ready For Print/Email/PlayerSiteUpload on one line or as a list.
Automated Retention is built-in — Refund on Expire; Re-Issue Offers & Extend Valid Days (up to X cycles).
Customize your reinvestment (PlayerID, Segment, Percent) proactive policy. You can also bypass the core reinvestment percentage (the average) with battlegrounds or custom criteria at the player level.
Reactive Adjustment Schedule (PlayerID, TriggerDate, Amount) — Directly modify the program's internal balance on the fly, triggering appropriate offers. Set the dollar amount and the system will package set valid dates and issue the offers automatically.
Override the internal radius calculations for Local & NonLocal Players, setting it directly to represent your own custom geography with our zipcode override.
Features Multiple Trigger Models: TriggerOnBalance, TriggerOnLastIssueDays, TriggerOnRedeem/Expire, TriggerOnLeadExpire (No Gaps where possible).
A.I. has a proprietary built-in automated genetic test & control algorithm — Automatic Free Play Yield Management. The system can automatically run a parallel test where each group is varied from the core reinvestment based on user-defined variance percentage. Players are shuffled each month. The system can also perform tests against external reinvestment programs.
A.I. also features a Digital Traditional Marketing Hybrid: 24-Hour Email Delay (Try Send); Non opt-in, Behavior Based (Open the Email Opts the Player out of the Mailer).
Offer denominations are scaled to account for a player's distance from the property.
Our relative offer ranging allows for coupons to be issued based off a player's previous offer (33% last offer threshold).
Offer expirations are defined by player type and issue date to directly control response pressure.
It's an automated module that can run as a scheduled service — and it's compatible with all player tracking systems.
Automated Incentives increases player loyalty, trip frequency, carded play, and most importantly — the profitability of your player's club database.
